Good news for snowmobile and quad clubs

QUEBEC CITY, Nov. 20 /CNW Telbec/ - To support clubs and promote safe snowmobiling and quad-biking, La Capitale General Insurance is pleased to announce that it will launch an awareness campaign aimed at snowmobilers, quad bikers and drivers on The Weather Network in mid-December 2008 with the theme Be smart, choose safety. This initiative will continue until spring 2009 with 10 commercials airing each day. It was made possible thanks to the partnership of La Capitale General Insurance, the Quebec Ministère des Transports and BRP (Bombardier Recreational Products Inc.).

The goal of the campaign is to raise awareness about safety among snowmobile and quad enthusiasts and encourage them to make it a priority. It also targets drivers, reminding them to be vigilant and respect traffic rules at trail crossings.

These commercials will be broadcast at the same time that trail conditions are presented, a new investment announced by La Capitale on November 5 as part of its involvement in the sport of snowmobiling. This is a way for La Capitale to provide support to the snowmobiling and quad-biking clubs that are committed to the development of these sports and thus ensure that these activities are practised in a safe and responsible way.

To make this campaign possible, La Capitale General Insurance had the valuable cooperation of other organizations and companies that also recognize the importance of safety: the Quebec Snowmobilers Association (AdmdQ), the Casino de Charlevoix, DataDot Technology Canada, Fairmont Le Manoir Richelieu, the Ministère du Tourisme du Québec, the Sûreté du Québec, The Weather Network, ATR associées du Québec (associated regional tourism associations of Quebec), the Canadian Council of Snowmobile Organizations, the web magazines Motoneiges.ca and SledMagazine.com, Motoneige.info, the Communauté des motoneigistes internautes du Québec, the International Snowmobile Manufacturers Association, Quadnet, Choko Design and the magazine Le Monde du VTT.

About La Capitale General Insurance

La Capitale General Insurance is experiencing impressive growth and now ranks among the five largest property and casualty insurers in Quebec. Including its brokerage subsidiary, L'Unique General Insurance, La Capitale General Insurance generates $472 million in written premiums and employs nearly 1,000 individuals across Quebec, making the company an industry leader in property and casualty insurance.

Note: Please see attached the two official posters of the campaign.

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Yves Watier
 Senior Director
 Business Development
 La Capitale General Insurance
 (514) 473-6678; Source: Audrey Bouchard
 Communications and Public Relations Advisor
 La Capitale General Insurance
 (418) 266-9662
 1-800-561-7279