OAKVILLE, ONTARIO--(Marketwire - Nov. 20, 2008) - The Weather Network today announced that its WeatherEye(TM) application for iPhone and iPod touch is available on the Apple App Store. The application reports current conditions and both short-term and long-term weather forecasts, as well as weather watches and warnings for over 5,000 cities in Canada and around the world.

"We're committed to making the best weather information more accessible than ever so our presence on iPhone and iPod touch is very important," said Mark Thompson, director of The Weather Network's mobile division. "The revolutionary features of these devices enable The Weather Network to continue to best serve its audience by offering highly accurate mobile weather and weather-related information."

In addition to the app for iPhone and iPod touch, the highly popular mobile.theweathernetwork.com gives users access to real-time weather conditions for over 5,000 cities in Canada and worldwide, plus, flight information, traffic cameras across Canada and more. If users want to be alerted of any severe weather to help keep their families safe, they can subscribe to the WarningDirect text messaging service. For detailed weather forecasts for the day with updates on temperature, wind-chill/humidex, wind gusts and UV index, WeatherDirect is the best messaging product on the market for people on the go.

By offering several different platforms to access its weather forecasts including television, internet, mobile and desktop applications, The Weather Network is meeting a real need for current and local weather information. Eight out of 10 Canadians check the weather forecast every day, and 40% check several times a day.(1) The Weather Network employs the largest private-sector team of meteorologists in Canada to ensure that its forecasts are always dependable.

About The Weather Network and MeteoMedia

The Weather Network and MeteoMedia are among the most popular media brands in Canada. Owned by the Canadian company Pelmorex, they are the undisputed leaders of weather information services in Canada across all platforms, including cable, satellite, internet, wireless and newspapers. The Weather Network and MeteoMedia are among the most widely distributed and frequently consulted television networks in Canada. The theweathernetwork.com and meteomedia.com websites are among Canada's leading web services. All wireless carriers now distribute The Weather Network and MeteoMedia as part of their services. As the No. 1 source of weather services in the commercial market, The Weather Network and MeteoMedia also meet the weather information needs of energy companies, municipalities, road services and numerous other business clients. The growth of The Weather Network and MeteoMedia can be attributed to the continued focus and commitment put into providing the very best weather information to Canadians, whose activities are dependent on weather.

(TM) Trademark of Pelmorex Media Inc.

(1) Weather Watch Study

An image of the WeatherEye(TM) application is available at the following web link: http://media3.marketwire.com/docs/weathereye_eng.jpg.

FOR FURTHER INFORMATION PLEASE CONTACT:
        For more information or an interview, please contact:
        Allard Hervieu Communication
        Veronique Gabrysz
        (514) 499-3030, extension 733
        Email: vg@ahcom.ca

Source: The Weather Network

For more information or an interview
 please contact:
Allard Hervieu Communication
Veronique Gabrysz
(514) 499-3030
 extension 733
Email: vg@ahcom.ca